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Want a modern-day sugar daddy?

Jessica Padykula is a freelance writer and editor in Toronto, Canada covering a wide range of  topics for several online lifestyle publications. She is a regular contributor for SheKnows, covering travel, style, relationships, health and...

The new sugar daddy

If you think of a sugar daddy as an aging millionaire with a young blonde on his arm, think again. Today’s sugar daddy is young, connected and in the market for companionship. To find out more about this new breed of rich man looking to lavish his wealth on a lucky lady, we consulted relationship expert and Internet matchmaker Brandon Wade, CEO of Seeking Arrangement, and the author of Seeking Arrangement: The Definitive Guide to Sugar Daddy and Mutually Beneficial Relationships.

Woman with sugar daddy

The new & improved sugar daddy

The sugar daddy of today is indistinguishable from the average guy waiting in line at a Starbucks, explains online matchmaker Brandon Wade. He adds that most of the sugar daddies on his site, Seeking Arrangement, are in their 30s and 40s -- not the older age you might expect. The stereotype of sugar daddies -- think 80-something Howard J. Marshall, late sugar daddy to the also late Anna Nicole Smith -- is quickly being replaced by a new reality. "The stereotype of the filthy-rich old man and the gold-digging girl half his age is utterly outdated," Wade says. His site caters to people seeking mutually beneficial relationships in which both parties have a connection beyond sex and money, rather than one in which an aging sugar daddy is the only one getting something out of the match.

What it means to be a sugar daddy today

Wade tells us not to think of sugar daddies as sex-starved old men with more money than they know what to do with. One big misconception is that such a man simply offers money in exchange for sex and the status of having a much younger woman in his bed. "These days, those stereotypes are no longer the norm," Wade says. Today's sugar daddy is looking for true intimacy and has a vested interest in the well being of his partner (called a sugar baby), he explains. "Over the past 20 to 30 years, virtually every institution and relationship in American society has expanded and altered. Why would sugar relationships be any different?"

How to find your own sugar daddy

If you're in the market for a modern, young sugar daddy, visit a sugar daddy dating site. "Using a sugar daddy dating site, one may specify the range of financial support she's interested in receiving in the arrangement, and may also screen potential sugar daddies based on profile description, net worth, annual income and type of arrangement sought," explains Wade. He adds that sugar daddies have learned to separate themselves from the rest of the pack on typical dating sites by showcasing their special attributes of wealth and associated generosity to potential partners.

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Famous Sugar Daddys

When we think sugar daddy, celeb hot shots like Hugh Hefner and Donald Trump come to mind first. Fortunately, the Hugh-and-crew type are the lost age of sugar daddy celebrities. Rather, these couples are great examples of modern-day sugar daddy's and speak volumes to why we should rid the gold digger stereotype many still carry around.

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Michael Douglas and Catherine Zeta Jones

These love birds own their 25 year gap and dismantle the sugar daddy sterotype by flaunting their happy marriage. They are raising two children together, Dylan and Carys, and live off of both of their careers.

Clint and Dina Eastwood

Also with a 25 year difference, this happy couple puts a stop to sterotypes as they raise their daughter, Morgan, and model a happy marriage.

Tony Bennett and Susan Crow

Tony and Susan dated for 20 years before they tied the knot on their 33 year age gap. The staying power of their relationship proves that age doesn't matter and that terms like gold digger and sugar daddy don't have to go hand in hand. (Photo credit: Lia Toby / WENN)


Hugh Hefner and Holly Madison

Though Hugh's role as a sugar daddy is controversial, his relationship with Holly was the closet he came to proving himself valuable sugar daddy material. Their relationship seemed mutually benefical right up until he couldn't committ.

Ashton Kutcher and Demi Moore

A sugar daddy reversal! Demi and Ashton are 15 years apart and continue to support each other and flaunt their happy relationship.


Would you consider having a sugar daddy relationship? Why or why not? Share your thoughts with us in the comments section below!

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