Just because men don't fish for flattery (when was the last time you heard a guy ask, "Honey, do my pecs look small in this shirt?") doesn't mean they don't love ego stroking. "More than anything, men desire the feeling of being desired," says Bernstein. "When a man hears praise from his partner, it reinforces that she's attracted to him, which further intensifies his feelings for her."
But there's a trick to buttering up your guy right. You see, men are supersensitive to gushing. It makes them want to gag and run far away. So when you give him props, stick to this tip: The more obscure and exclusive the praise to him, the more genuine it feels. That's why Molly, 31, casually praises her guy's kitchen-cleaning prowess. "Tom is anal about wiping down the counters, so whenever I go to cook and they're clean, I say how much I love it." He may dismiss your flattery with a grunt, but deep down, he's loving every second of it.
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