IKEA worldwide kitchen survey reveals link between kitchen satisfaction and happiness with spouse, kids.
IKEA, the world's leading home furnishings retailer, today announced the results of a worldwide GALLUP survey about kitchen use. According to the survey, the kitchen truly is the heart of the home, with nearly 60% of respondents across the globe citing it as one of the two most important rooms in the home. Despite the importance of the space, more than half the world expressed dissatisfaction with their kitchens -- 57 percent wish they could get a new one.
The survey was conducted by ISOPUBLIC (a member of GALLUP International) via telephone and in-person interviews with 14,000 people in 28 countries from five continents including Asia, Australia, Europe, Middle East and North America. Respondents were asked about general kitchen use, habits, needs and wants.
Nearly a fourth of worldwide respondents spend more time in the kitchen than any other place in the home with uses and activities expanding far beyond cooking. In fact, only 24 percent of respondents use the kitchen solely for the preparation of food. Thirty-five percent use the kitchen regularly for family discussions (including heated ones!), 35 percent for socializing and entertaining, 16 percent for hobbies, and 15 percent for playing with their children. As respondents grow older, the kitchen becomes increasingly more significant -- after the age of 35, the kitchen beats out the bedroom in importance for both singles and married people.
"Clearly, the kitchen has practical importance in every day living, but our survey really demonstrated that the kitchen can be a key factor in the happiness of the home," said IKEA design specialist, Janice Simonsen. "We found a strong connection between overall satisfaction with the kitchen and harmony in relationships with spouses and children."
Respondents in countries with a significantly high kitchen satisfaction also expressed the greatest overall family happiness. Respondents in the Netherlands, for example, who indexed at the top of kitchen satisfaction (75 out of 100) expressed the highest satisfaction with their spouses and kids of any other country. On the flip side, Russians, who indexed near the bottom of the list for overall kitchen satisfaction, seem to be the least happy with their family relationships. Americans express average satisfaction with their kitchens and family relationships.
"Respondents told us over and over that their dream kitchen is a pleasant space for spending time with others," said Simonsen. "A full 57 percent of those surveyed worldwide would re-do their kitchen if money were no object. At IKEA, we know that people don't want to have to compromise when it comes to the kitchen. Our goal is to show people that money doesn't have to be the barrier. We want to be the inspiration and one-stop resource for helping create a quality kitchen you and your whole family can really live with... and love."
Perhaps all this dissatisfaction with the kitchen explains why only 11 percent use it for sex and romance. The Swedes and Japanese, however, are more than twice as likely to "heat things up" in the kitchen: 22 percent say they use it for romance, while only 9 percent of Americans find love between the pots and pans.
Dream kitchen defined
Kitchen conversation...during commercials?