But he doesn't only show his love with monetary gifts. The Pensacola, Florida, man stays up until 4 a.m. each night to check his diabetic girlfriend's blood sugar levels. He opts to take on the duties so she can get a good night's sleep.
"Do you really stay awake until 4 every morning just to make sure your girlfriend's blood sugar is okay?"Posted by Bryan Silva on Sunday, December 27, 2015
"I just do [this] because I worry about her constantly," he said of why he does it. "I guess it is a little weird, but I love her."
That is love.
He recently recorded his nightly blood sugar check and uploaded the video to Facebook, where it was shared by another page on Dec. 27. The video went super viral and has racked up over 20 million views in less than three days, which have attracted comments both praising and criticizing Cota.
"The true meaning of loving someone. I do the same with my husband as he's diabetic and I have a wake up routine through out the night to check on him and his sugar while he sleeps (sic)," one woman commented on the video.
"I have type 1 diabetes. You see what he is doing is not to be kind or nice, it's to make sure that she will actually wake up the next morning. Having a low blood sugar is not fun and can result in seizure, fainting, coma, even death. Hats off to him for taking amazing care of his girlfriend," another commented.
But others thought his sharing the good act was just a way to get attention. "If you brag about your good deeds, they don't count," one man wrote.
Thoughts on the video aside, it is a sweet gesture to do for a loved one — and his girlfriend, Kourtney Reid, is very appreciative of what he does. "It warms my heart seeing these comments!" she wrote.
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