The 30-year-old marketing professional was imbibing on a bit of bourbon when an idea popped into his head: Why not use the race as an opportunity to both better his body and his dating life?
"I couldn't stop giggling," Bergstrom told Runner's World of his idea.
So, the night before the race, he enlisted the help of his female cousin to write "SINGLE/on Facebook/ Steve Bergstrom" on his bare back.
"I wrote it on a sheet of paper and handed it over to her with a big smile on my face," he said. "She immediately had the kind of ‘initially disgusted but then laughing her ass off’ reaction I was going for."
It made sense, given that the young professional has "a job that occupies a lot of my time," he said. "Having a ridiculous hour commute each way, and then also being dedicated to my gym and dedicated to my sports, I don’t have a ton of spare time on my hands."
We hear you, Steve.
So, did it work? He's had several Facebook conversations with interested ladies in the days post-race — and he's even had drinks with one female spectator who showed up on the route with a sign showing a photo of a cat that said, "MY MOM IS LOOKING FOR A #CATDAD."
"I said, ‘You know, with me showing up at the marathon with my sign on my back and you showing up at the marathon with that sign, we are missing out on a golden opportunity for future storytelling here if we don’t meet up and have a drink,’" Bergstrom said. "And we did, and it was great."
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