The new TV ad from Police Scotland, part of the We Can Stop It rape prevention campaign, will only be screened after the watershed due to its hard-hitting content.
The advert is only 30 seconds long, but it says everything anyone needs to know about the issue of consent. Showing a young man and woman kissing passionately at a party, before the man starts to pressure the woman into sex while she says, "No, please stop", the clip sends a powerful message to the young men of Scotland.
According to Police Scotland, it's aimed at men between the ages of 16 and 27 (more than one-third of rapes in Scotland are carried out by men in that age group), and aims to dispel the myths that "a kiss isn't a green light to do what you want".
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