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A Fifty Shades of Grey lingerie line? It's happening!

Meagan Morris is an entertainment and lifestyle journalist living in New York City. In addition to SheKnows, Morris contributes to many publications including The New York Times, Yahoo! News, PopEater, NBC New York and Spinner. Follow he...

Oh, my!

A British company has developed a lingerie line inspired by Fifty Shades of Grey.

Fifty Shades of Grey lingerie line

We're still — still! — waiting to find out who will play Christian Grey and Ana Steele in the big-screen adaptation of the Fifty Shades of Grey trilogy. At this rate, it might be 2020 before we see the films, but a new line by British lingerie company BlueBella will give you the opportunity to act out your own version in the privacy of your bedroom.

Fifty Shades of Grey lingerie line

BlueBella teamed with author E.L. James to create a collection of bras, panties with detachable silk ties, babydoll sets and sheer underwear. The pieces are all emblazoned with memorable lines from the books, including the oft-repeated "Oh, my!" and "Laters, baby!"

The line will be officially introduced at the Moda Lingerie & Swimwear Show later this summer, with an official launch date shortly afterward. The pieces will range from about $20 to $60, according to BlueBella CEO Emily Bendell.

"As we await the release of the Fifty Shades of Grey film, and a new wave of excitement surrounding the erotic phenomenon reaches fever pitch, we are thrilled to be developing the lingerie and underwear collections that will coincide with both the run-up to and launch of the film," she told the U.K. Daily Mail.

"The 'Fifty Shades effect' has benefited our business and the books have played a significant role in shifting perceptions of female sensuality."

Even better news? A second collection is already planned to coincide with the first film's release in the summer of 2014.

The one thing the line won't include (at least not yet) is an official pair of handcuffs. That's OK, though — people seem to be quite capable of locating a pair on their own.

The London Fire Brigade reports that, since 2010, U.K. authorities have responded to 1,300 calls involving people with their body parts stuck in various household items, including handcuffs.

"I don't know whether it's the Fifty Shades effect, but the number of incidents involving items like handcuffs seems to have gone up," Third Officer Dave Brown said in a press release. "I'm sure most people will be Fifty Shades of red by the time our crews arrive to free them."

We'll just stick with the lingerie!

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Photo: WENN.com, BlueBella
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