If you're looking for a job (or just new clients), it's time to get that LinkedIn profile working for you. These days, potential clients and employers know that more info is just a web search away. What does your profile tell them?
More and more, employers are turning to the internet to handpick candidates for open positions. Why put out a job listing and hope the right candidate calls you, when you can just go find them? One of the most popular sites to search is LinkedIn. Even if you’re responding to a job listing, make sure your LinkedIn profile is a quality resource where employers can get more info about you.
Your profile picture is the first thing a potential employer will notice. Make sure it says what you want it to say. It should be a professional (and professional-quality) headshot.
How you’re dressed depends on what industry you’re in, though a nice button-down in a color that compliments your coloring is always a good go-to. Keep your jewelry small and tasteful and your hair neat and conservative. If you’re a creative professional, you can probably get away with something a bit flashier, but remember that less is more. Avoid these profile picture mistakes:
Remember the 80s and 90s? Back then, we were encouraged to use a slew of fancy buzzwords to get an employer’s attention. Creative, organized, effective, experienced, track-record, multitasking, communication skills, dynamic, results-oriented… even if these things are true, try to strike as many of them as you can from your profile.
Instead, use specific action words that describe your accomplishments, not your personality. While you’re there, make sure everything is up-to-date and reflects your most recent accomplishments.
Before you finish this step, do one last thing. Make sure your contact info is updated!
Unlike a résumé, your LinkedIn profile comes with some extra features you can take advantage of. Make sure you use as many of them as you can.
LinkedIn isn’t just a place to post your profile. It’s social media and social media means interaction. When you post things, make sure they’re things you’d be comfortable with a future employer seeing. Always triple-check what you’re posting to make sure there aren’t any major spelling or grammar errors.
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