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These Daily Texts Make It Easier Than Ever to Make a Political Impact

Hannah is senior lifestyle editor at SheKnows and STYLECASTER, covering love and sex, politics, career, home, food, travel and more. Her work has been published by Glamour, Refinery29, Dr. Oz the Good Life, Redbook, Elle and others. Foll...

Laura Moser invented Daily Action to help everyday Americans get involved

In our current political climate, more people than ever are wondering: What can I do? How can I help? Laura Moser, a working mom based in Washington, D.C., came up with a pretty awesome way to help everyday people figure that out: Daily Action, a free daily text service that gives you one easy, doable action that can help make a difference in the thorny mess that is current American politics.

As part of our #MamasMakeChange series, in which we spotlight women who aren’t just moms — they’re also innovators and change-makers — Moser’s story will inspire you and make you realize that anyone with a great idea can make it a reality. Check out our Q&A with Moser, below to find out more about the genius of Daily Action.

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SheKnows: How many subscribers does Daily Action have now?

Laura Moser: [It's] 237,000, and growing every day!

SK: It’s early days in the Trump administration, but are there any measurable ways in which you’ve witnessed Daily Action making an impact? If you could envision where Daily Action is six months to a year from now, what do you hope to have accomplished?

LM: Well, we like to think our calls played a role in Republicans reversing their decision to gut the Office of Congressional Ethics. The many calls resulting from Daily Action recipients have also slowed down Mitch McConnell's attempts to fast-track the confirmation of Trump's unqualified Cabinet nominees. And more than that, we hope that we’ve fostered a culture of resistance — of teaching people how easy it is to speak up for what they believe. Within six months to a year, I hope we’ll be able to focus on more local actions — building networks of likeminded people in critical swing districts all over the country.

SK: What kinds of reactions have you gotten from people using Daily Action? I now subscribe, and am impressed with how it makes political action feel less intimidating and more doable.

LM: Most responses have been overwhelmingly positive, which you know is a rarity on the internet. People find political involvement daunting — I know I did! And DA takes all the legwork out of it. I still get requests to do things differently every day — people want scripts or multiple actions a day or the texts to arrive later or earlier, but the baseline response has been, “Thanks so much for doing this,” which of course feels great and makes me want to keep going.

SK: Do you anticipate any other larger projects in the same vein as Daily Action that will help motivate the masses to act? Or is Daily Action keeping you busy enough right now?

LM: Right now I am plenty busy with this one project! Like I said, I would love to see it take on a local aspect — to help get out the vote in state elections and to inform people of where protests and town halls are in their immediate area — which I already started doing in the contentious days after the Muslim and refugee ban was announced.

SK: Which political issues, of the many disturbing ones we’re currently facing, matter most to you and why? How hopeful are you feeling about Americans being able to stand up to Trump and preserve our democratic way of life over the next four years and beyond?

LM: I can't choose just one. Gutting Social Security and Medicare and the Affordable Care Act, rolling back the clock on a woman's right to choose, discriminating against Muslims and all sorts of immigrants, dismantling our public education system, lifting what few gun-buying restrictions we have, inciting a war — there are so many scary possibilities in the offing right now, but from what I've seen over the last few months, I’m very hopeful that we’ll be able to stand up to the ‘authoritarian-in-chief.’ As I repeat to myself every morning when I see the latest scary headline: There are more of us than there are of you. And we're not going anywhere.

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If you want to sign up for Daily Action’s mobile alerts, it only takes a few seconds. Click here to get involved.

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