Getting up to speak in front of a group of people isn't easy — especially when they're more familiar with your subject than you are. This isn't the time to razzle-dazzle them with stats, to pepper them with technical-sounding jargon or to cite one point after the next as monotonously as possible in hopes that they will finally give in. Truth be told, the powers that be whom you're trying to win over couldn't care less about whether you know your material or not; they just want to be sold. They want you to take that dry collection of data and turn it into a compelling argument, an absorbing narrative or an irresistible pitch that makes them want to click the "buy now" button. Focus less on your credentials and more on your message and you will surely sell what you came to sell.
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