The sign (which has reportedly since been removed) is causing outrage, and it's not because the footwear is banned but rather because they referred to them as "slag wellies" as if someone wearing a particular item of clothing or footwear is automatically sexually promiscuous.
Twitter users have expressed their anger over the sign for its sexist ideals.
I'd like you to explain to my kid what qualifies calling women slags. Then explain to yours. Then get in the bin. https://t.co/e8JcIYKTpY— Lily Potter (@MissPotkin) November 11, 2015
You know what bothers me about this whole 'slag wellies' debacle. Yes, it's definitely sexist, but also just plain mean.— James Dawson (@_jamesdawson) November 13, 2015
But the coffee shop may have wanted to get a rise from its consumers, since it usually posts controversial messages on the chalkboard, Daily Mail reports. These include, "One coffee a day keeps Ebola away" and "No poor people".
A spokesperson for the coffee shop revealed that their intention was not to be sexist. In a statement to The Mirror, a spokeswoman said: "Our sign does not mention women; Uggs are unisex."
"Making a 'sexist' issue out of it is over the top when there are much more important things to be outraged about.
"This criticism is a lot less than the support we get. Our shop is full of happy customers.
"All this kind of faux outrage does is give us further publicity."
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