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World Kindness Day is the perfect time to celebrate little acts of kindness

Since its founding in 2004, KIND has been on a mission to make the world a little kinder, one snack and act at a time.

All award-winning KIND snacks are made from delicious, nutritious ingredients that people recognize. KIND currently off...

Hashtag campaign makes it easy to pay it forward

Just in time for World Kindness Day on Nov. 13, KIND is unveiling a new level to their #kindawesome program, empowering everyone to reward acts of kindness in an instant.

The program, which aims to spread kindness through the world by celebrating kind acts, has gone digital. Everyone is able to celebrate someone doing a kind act by sending a #kindawesome card through email, Facebook and Twitter.

It's simple: See a kind act, send the doer a #kindawesome card, and they can redeem that card for a KIND snack. It's an easy way to say, "I see what you're doing, and it's awesome."

To participate (and why wouldn't you want to?), sign up to be a kindspotter at Then, just keep your eyes peeled for people doing kind things for others, and hook them up with a free snack. Plus, that person will now have a #kindawesome card to pass on to someone else. It's a simple way to keep the kindness going in the world, and there's no better goal than that.

This post was brought to you by KIND.

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