It has all the usual ingredients: a super cute kid, a spot-on soundtrack, an important message and, of course, plenty of tug-at-the-heartstrings action.
Norwegian artist Aurora performs the Oasis hit "Half The World Away" while an adorable little girl called Lily helps the "Man on the Moon" — an elderly man she spots through her telescope living alone on the moon.
This could be mistaken for a charity advert and indeed the department store has teamed up with Age UK for this year's festive campaign, to remind viewers that many people will be alone this Christmas.
It will strike a chord with all of us and have us weeping into our cereal this morning.
"Our Christmas advert is once again all about going the extra mile to give someone the perfect gift," said John Lewis customer director Craig Inglis. "This year though, the story is told in a uniquely creative and engaging way as we see Lily, our heroine, go to great lengths to connect with the Man on the Moon."
"We hope it inspires people to find really special gifts for their loved ones and through our partnership with Age UK, raises awareness of the issue of loneliness amongst older people and encourages others to support in any way they can," Inglis added.
The retail giant is developing the Man on the Moon concept this Christmas with an app to teach kids about the moon, which will provide moon facts when the smartphone or tablet is pointed at the moon.
Watch #ManOnTheMoon in full below. You will cry all the tears.
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