The brainchild of online entertainment programme #chillimonologues, Collins fed six very brave singers a selection of the hottest chillies in the world before passing them a microphone and filming them perform their version of Taylor Swift’s "Blank Space."
Is it only a matter of time before the #chilliOke challenge catches on? Not in this office — it's making me sweat just watching them.
The first participant is actor Joe Reid, who put on an admirable performance despite having eaten a Bhut jolokia — also known as the ghost pepper and one of the world's hottest chilli peppers — seconds earlier.
After also eating a ghost pepper Mariam Ali looks to be on the verge of a breakdown.
Luckily there was plenty of milk on hand, although we're not sure how much it really helped.
Yes, folks, this really is supposed to be entertaining. If you like seeing people suffer to a soundtrack of pop music watch the full video here:
And you'll see personalized content just for you whenever you click the My Feed .
SheKnows is making some changes!