What springs to mind when you think of Play-Doh? Peeling endless bits of it off your carpet after the kids have discarded their creations? A huge dirty brown mass when all the lovely bright colours get mixed together?
Well a new art exhibition might make you see it as more than something you bring out of the toy cupboard to entertain your children on a rainy day.
“Photographs Rendered in Play-Doh” by Eleanor Macnair is showing at the Atlas Gallery in London from now until Nov. 21. It features images of Play-Doh reproductions of a range of images, some iconic and others lesser-known.
Macnair’s project began on a whim in August 2013, revealed a press release from Atlas Gallery. She created each work late at night using Play-Doh, a chopping board, a blunt Ikea knife and a highball glass as a rolling pin.
Each work takes 1 to 2 hours to reproduce before being photographed the following morning, before it is taken apart. The Play-Doh returned to its pots, ready to be used again for future renderings, which means all that remains of the work is the photograph.
"On the surface, photographs can condense complex ideas and present them in a straightforward visual language," said Macnair. "I take this a step further and pare them down to almost nothing, just form and colour. They are what they are. Photographs Rendered in Play-Doh. It's my strange tribute to photography."
The objective of "Photographs Rendered in Play-Doh" is simple: to encourage viewers to slow down, re-engage with familiar photographs and discover new ones.
View "Photographs Rendered in Play-Doh" at Atlas Gallery, 49 Dorset St, London W1U 7NF.