It all began when Jamie McGloin posted an image of himself opening a packet of spaghetti to Woolworths' Facebook page, alongside a rap he'd crafted to the tune of Eminem's 'Lose Yourself'. He wrote:
Yesterday I was searching for food to make mums spaghetti. I was nervous, my knees were weak, my palms were sweaty and to top it off, I had a vomit on my sweater already.
To be honest, I was ready to drop bombs, but I kept on spaghetti what I wrote down. I feel I had one shot, one opportunity and I let it slip. I could have seized everything and I left with nothing but a brown onion and tomato paste. I lost myself in the spaghetti because I had spaghetti on my spaghetti already. Snap back to spaghetti. Oh there's goes more spaghetti!!
So today I went back to purchase some spaghetti, instead of finding spaghetti in the packet, I found this.
It was spaghetti!!!! What should I do with it? Should I return the spaghetti?
Love Jamie xox"
The post quickly went viral — within less than 48 hours, it had over 120,000 likes — but it was Woolworths' responses that proved even more popular.
Their social media genius left a reply for Jamie that has since garnered more than 150,000 likes:
"Dear Jamie, you can do anything you set your mind to man. The answer to your burning question is pretty clear... All you need to do is Lose Yourself in the spaghetti, the sauce, you own it. You better never let it go! You've only got one pan, don't miss your chance to cook, cuz dinner only comes once in a day. Yo".
From there, other customers began joining in on the action, and the responses from Woolworths have been pure gold, as they have responded in a series of comments made almost exclusively in song lyrics.
To a customer who commented, "Round of applause Woolworths, round of applause", they replied as Jay Z: "Thank you thank you, you're far too kind".
To another who posted, "I think Woolworths' just won over the world!" they responded as J's wife, Beyoncé: "Who run the world?"
And to an enterprising young chap who decided to muscle in on the comments with his own rap, this time set to Eminem's 'Stan', Woolworths responded in verse: "Dear Kyle, we meant to write to you sooner but we've just been busy. You asked about our produce? It's as fresh as it could be :)"
Very well played, Woolies. Very well played.
And then there's this:
Thanks for the LOLs. We out! #MumsSpaghettiPosted by Woolworths on Tuesday, September 29, 2015
Any brand that is happy to pop the comment "We literally can't even" on their official Facebook page is a winner in our books.
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