SECTIONS
What would you like to know?
Share this Story

The Feminists vs. Photoshop video left me disappointed — here's why (WATCH)

When she's not writing, Claire Gillespie can most often be found wiping snotty noses, picking up Lego, taking photos of her cat or doing headstands.

Real women stand up to sexist beauty standards but we need retailers to do the same (VIDEO)

From SheKnows UK
The "Feminists vs. Photoshop" video by American online retailer FCKH8.com has been doing the rounds this week. Billing itself as "the F-bomb-dropping sister to those popular Dove commercials," it promised to show that "real women are beautiful in all colors (sic), shapes, sizes and ages."

Before I even watched it I was sold. Real women? Anti-photoshopping? F-bomb-dropping? What's not to like?

More: Women's Equality Day is about looking back as much as it is looking forward

And the video is good. It's edgy. It's sassy. It does, indeed, feature women who are "beautiful in all colors (sic), shapes, sizes and ages." Watch it:

Video credit: FCKH8/YouTube

More: Feminist Tinder is the perfect response to the world's misogynistic jerks

But I have a problem with "Feminists vs. Photoshop." Not actually with the video itself but with the disparity between it and the company's website.

Here's the thing. Every single model on FCKH8.com is of a certain type. Basically a stereotypical model. Tall, beautiful figure, beautiful skin, beautiful glossy hair… you get the picture. I have no idea whether the images are photoshopped or not but I wouldn't be surprised if they are. They look pretty flawless to me.

Which surely is the complete opposite of the message the company is trying to convey with its video? It's all very well gathering together some “real” women in a studio and inviting them to take their tops off in the name of feminism. But using those very women on your site to promote your product — now that would be making a real statement.

More: Go Topless Day passes largely unnoticed in the U.K.

FCKH8.com claims to have "an activist heart and a passionate social change mission: arming thousands of people with pro-LGBT equality, anti-racism and anti-sexism T-shirts that act as 'mini-billboards' for change." To date they've shipped almost 200,000 equality garments to supporters in over 100 countries.

If only they featured the feminists in their video on their website we'd hear that "activist heart" beating so much louder.

Comments
Follow Us

SheKnows Media ‐ Beauty and Style

Hot
New in Living
Close

And you'll see personalized content just for you whenever you click the My Feed .

SheKnows is making some changes!