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The Pitch: Gina Pell sells LOLy helps empower women through articles and discussion related to women's issues including beauty, relationships and parenting.


Stop letting subpar emojis limit your conversations

Did Gina Pell convince you in her 60 seconds? Her app, LOLy, allows you to get a lot more creative in how you express yourself to your friends. Plus, everyone needs a cloud emoji that pukes rainbows!

Name: Gina Pell

Position: Chief creative, LOLy Studios

What you're pitching: I'm peddling the LOLy, supersized animated GIFs and stickers with an attitude for iPhone iOS8. Free in the App Store. I made the app mainly for women over 40, like me, who can't read those teeny emojis and who want to text funnier smart-ass images to their friends.

Hails from: San Francisco

Birthday: Oct. 13, sometime in the 20th century

Personal life: Married with two kids

Priors: Founding content chief of, former chief creative officer at Joyus, alma mater University of California, Berkeley

Pitch inspired by: I guess I did the pitch to get more downloads. More people using LOLy means more enjoyment and satisfaction for me to create more LOLys. I certainly didn't make this app with any intention of making money. I just want to make people smile.

Mentor(s)/people who inspire: My husband, Dave Pell, creator of NextDraft, has always been my creative sounding board.

Words to live by: Cherish the people, things and experiences that make you happy to be alive.

Last read/watched/listened: A Wild Sheep Chase by Haruki Murakami

Expert in: My nickname is The Funmaker.

Social: @GinaPell

What does it take to change someone’s mind? To convince them to buy a product, modify their daily routine or completely make over their lives? Could you sell someone on an idea in under 60 seconds? We invite you to try. But remember — the clock is ticking. To participate in The Pitch or recommend someone you know, contact us at

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