According to kottke.org, the online retail giant has quietly dropped the "Boys" and "Girls" categories from the sidebar filter of its "Toys & Games" section, which appears to be based on this tweet: 

This week Amazon eliminated the gendered taxonomy of toys: http://t.co/fn8Afi7Kvq There are no more "boys" and "girls" sections!

— Jack Danger (@jackdanger) May 2, 2015

Amazon has yet to confirm the news, which has been widely welcomed by Twitter users. Following further user investigation, it appears that the change is being rolled out gradually, with gendered taxonomy no longer present on the site in some countries (including the U.K., U.S., Italy and Denmark) but still there in others, such as France and Spain.

More: 8-Year-old fights brand to wear "boys-only" sneakers

It does appear that the change is happening at different levels and pace across the company's regional sites. In the U.K. "Boys' Toys" and "Girls' Toys" have also disappeared from the "Toys & Games" homepage:

Image credit: Amazon

While they are still options on the U.S. version of the same page:

Image credit: Amazon

Whatever is going on something is changing and, however small a milestone, it's the retailer's first step towards making its toy selection more gender agnostic. Will other stores follow in its footsteps?

More from SheKnows UK

Loose Women tries breast milk ice cream so you don't have to
Gay couple wins court battle against surrogate over baby girl
Noel Gallagher talks Tidal and doesn't pull any punches