Because there are still plenty of men — and women — who believe that if a woman wears a provocative outfit, flirts openly, talks about sex or invites a man into her bedroom that means she's saying "Yes" to sex, regardless of how many times she might say "No."
"Every woman has the right to freedom of expression," says the #ThisDoesn'tMeanYes website and, to this end, the four women hit the streets of London with renowned fashion photographer Perou — who has been previously accused of objectifying and actively sexualising women through his photography — and photographed 200 women in a pop-up street studio. It was done in a way that felt authentic and natural to the women being photographed to show that "no matter what a woman is wearing, she is never 'asking for it' and the mentality 'she wants it' is fundamentally wrong."
The women dressed and behaved however they wanted, for no one but themselves.
"This campaign presents that 'this' — be it a short skirt, a low-cut top or a red lip — is not an invitation for a man to take what he chooses. It is a woman's personal form of expression, and her right to express it," says the campaign website.
Many women don't report rape or sexual harassment because they're scared of being blamed or not believed. This is why campaigns like #ThisDoesn'tMeanYes are so important.
The founders now want #thisdoesntmeanyes to go viral and you can help. Post a photo of yourself feeling empowered on Instagram and tag 20 other women asking them to do the same. Because nothing but "Yes" is a "Yes."
Photo credit: Pip Jolley/Instagram
Photo credit: Alice Donnelly/Instagram
Photo credit: Leanne/Instagram
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