When you're searching for a job, gaining access to companies that interest you can sometimes seem impossible. You've sent in your CV several times, and you've applied to several opportunities, and still nothing concrete has come of it. These tactics may help you make inroads at the company you want to work for.
"It's all about who you know," they say, and this is often true when you're looking for work. So it's crucial to make connections with people in your industry and especially at the company you want to work for. You can accomplish this by attending industry conventions and seminars and by volunteering on professional associations. So when your CV comes across a key person's desk, your name will be familiar, and he or she will recall the impressive work you've done on the board, for example, which just might get you that job interview.
Cold-call the company and request an informational interview. Or better, if you have a contact at the company, see if they can refer you to the person you wish to meet with. Sometimes having that personal connection may be the edge you need to win an informational interview. Once you've had your interview, be sure to stay in touch (connect with the person on LinkedIn, for example) so that you maintain a professional relationship. Should a position open up, you may very well be considered for it first.
If applicable to your industry, create a blog about the industry you want to work in, and tweet about industry-related items as well. When appropriate and relevant, tweet with and about the company (or companies) you wish to work for. The company may engage you in conversation via Twitter, and this will help you to make an impression on them — your name may be top of mind should a position open up.
It may not be the department you want to work in, or the position might be more junior than you'd like, but many companies focus on hiring from within, so it may be worth it for you to take a less desirable job so that you'll be a part of the company. Then, focus on doing your best work possible, get noticed and develop a plan to make your way to the position you truly want.
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