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Uh oh! Our narcissism has been captured by this strangely addictive blog

Rebecca Bracken is a news and views writer.






Tumblr shows 5 types of selfies taken on Apple Store sample devices

Narcissism Today is a Tumblr blog devoted to showcasing random selfies taken with floor-model devices at New York City-area Apple stores.

The result is a fascinating case study in today’s selfie culture.

The author, who has been identified as Gavin Schneider, reportedly collects the photos taken on floor model devices by AirDrop-ping them onto his own device and posts them to this oddly fascinating blog.

There is something about selfies that seem to reveal much more about the subject than the need to clean their bathroom mirror. And compulsive selfie takers often fall into general groups or categories. The high-priestess of the selfie, Kim Kardashian West, is at one far end of the selfie spectrum.

Thanks to the work of Narcissism Today, and my own tireless study, it’s evident that most of the selfie-obsessed patrons from area NYC Apple Stores fall into one of these following categories. I want to be clear this is in no way a criticism of any particular person in the pictures. We’ve all been one or more of these folks and taken one or more of this brand of selfie. So, it is in that spirit of shared selfie shame, I give you the 5 flavors of Apple Store selfie obsession according to the sampling on the Narcissism Today Tumblr.

1. Simply #flawless

Tumblr shows 5 types of selfies taken on Apple Store sample devices

There are just some people who fully own the selfie and when faced with rows of smartphones and cameras at the Apple Store, it’s practically their patriotic duty to lend their selfie image to the public collection.

Tumblr shows 5 types of selfies taken on Apple Store sample devices

They have a look, know how to take the perfect picture, and make the rest of us look unworthy to flip the smartphone lens on ourselves.

Tumblr shows 5 types of selfies taken on Apple Store sample devices

These people, the #Flawless people, shouldn’t be ridiculed for their selfie snaps. They simply have a gift that needs to be shared with the world.

Tumblr shows 5 types of selfies taken on Apple Store sample devices

Don’t hate. They woke up like this.

2. Sorry kid, no iPhone for you

Tumblr shows 5 types of selfies taken on Apple Store sample devices

There also appears to be a heavy representation of kids who are taking pictures in a failed attempt to convince their parents how much better life would be for everyone if they had their own iPhone.

Tumblr shows 5 types of selfies taken on Apple Store sample devices

You see the kids cuddling up to their parents, trying to demonstrate that they could take loving family selfies all the time if they could take home their very own device.

Tumblr shows 5 types of selfies taken on Apple Store sample devices

Plus, think about the studying they could do on the go?

Tumblr shows 5 types of selfies taken on Apple Store sample devices

Sorry, kid. No one’s buying it.

3. We’re fun! See?

Tumblr shows 5 types of selfies taken on Apple Store sample devices

It happens to the best of us. But, no, there's nothing fun about forced merriment or that look on your faces.

Tumblr shows 5 types of selfies taken on Apple Store sample devices

How fun can shopping at the Apple store really be, anyway?

Tumblr shows 5 types of selfies taken on Apple Store sample devices

There’s a lot of pressure in these situations. I get it. But it makes for wonderfully uncomfortable viewing.

4. I look good in these.

Tumblr shows 5 types of selfies taken on Apple Store sample devices

And you know what?

Tumblr shows 5 types of selfies taken on Apple Store sample devices

They do.

Tumblr shows 5 types of selfies taken on Apple Store sample devices

They really do look good in those headphones.

Tumblr shows 5 types of selfies taken on Apple Store sample devices

Ring them up!

*All images courtesy of Narcissism Today blog

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