Before typing a generic phrase in the search engine, take some time to consider the specific information you need to find. The whole purpose of a search engine is that it does the initial sorting — through a massive amount of information — for you, so take advantage of this feature and make sure the results you receive pertain to your topic. I always encourage students to use a minimum of four words in their search phrase. This is a simple tip and is well worth the upfront effort of narrowing down your ideas to focus your research efforts.
Instead of using a basic search engine, use an advanced engine that only pulls results from scholarly sources. Google offers this option via Google Scholar, as does Microsoft from Microsoft Academic Search. There are specific search engines for research in various fields as well, such as medical, law and science. Using these search engines increases the likelihood that the research is credible — has been edited and gone through revision phases — and is more than someone's opinion posted online.
You always want to be mindful of how current online information is and who is sponsoring the website. Because information is always changing, you do not want to quote an outdated source, and you should be aware of the agenda certain sites can push. When it comes to scholarly research, a general guideline is to look for information that was published within a couple of weeks and up to a year of the actual event or study: It is more likely to be a primary source, which is always more credible than a secondary source. It is also important to know that URLs ending in .edu and .gov tend to have gone through a more strict editing process than articles published on .com sites; .org depends on the organization.
To find purely academic content, the best place to conduct your search is an online database. Most schools purchase subscriptions to several databases — JStor, ProQuest and EBSCOHost are the most common — that are full of journals and articles covering all subject matters. It is common for the school's library or writing center to be the keeper of the passwords needed to access the databases, and they will share the password with you with proof of a student ID. Once logged in, the databases allow you to set up specific searches, very similar to regular search engines, and pull up content for you to read through.
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