The Junior Wildlife Champions program is a program dedicated to help educate future generations on the importance of saving wildlife. It is part of Dawn's Help Save Wildlife platform. For more than 30 years, Procter & Gamble's Dawn brand has been helping save birds and marine wildlife from both natural and man-made disasters. The Junior Wildlife Champions education and activity program asks teachers and parents to help Dawn engage 1 million elementary-school-age children between now and the beginning of the 2011-12 school year, teaching them the value of wildlife and the importance of conservation.
"We've been experiencing an ecology movement over the past few decades that has resulted in a change in consciousness," says Holcomb. "All animals, all nature and all people have a right to life. The Junior Wildlife Champions curriculum teaches the value of life and our responsibility for it. We've focused on kids because they are the most open-minded and can make a difference in the future."
Holcomb is thrilled to see the movement proactively encourage all Americans, at every age, to care about the environment. "As we approach the one-year anniversary of the Gulf oil spill and 40th anniversary of Bird Rescue, the Junior Wildlife Champions program is especially timely for parents and teachers to marry current events with education."
In conjunction with its long-standing partners, International Bird Rescue and The Marine Mammal Center, Dawn collaborated with Discovery Education, the leading provider of high-quality curriculum-based digital content, whose services are available in more than half of US schools. Together, they help provide teachers and families with new in-class lesson plans, which can also be used by homeschoolers, and at-home activities that teach youths and encourage them to explore environmental issues and get involved in their own ways.
You can learn more at www.Facebook.com/DawnSavesWildlife, where you can download the lesson plans.
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