December is a magical time of year. Holiday songs play on repeat on the radio, snowflakes begin to fall and we sip delicious hot beverages with our friends and family, but there's also another thing we have to look forward to each December — the announcement of Pantone's color of the year.
We can all agree that 2017 has been a real humdinger, right? Well, Pantone felt our pain too because this year's color is a reminder to look forward, work toward a better future and embrace innovation. So without further ado, I present to you the official color of 2018.
Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.#COY2018 Link in bio to learn more about #UltraViolet
The color is called Ultra Violet, and it is a symbol of progress.
Laurie Pressman, vice president of the Pantone Color Institute, writes, “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”
The color also pays homage to feminism. Pressman told Refinery29, "There were the feminists of the 1970s who used [violet] as a way to stand outside the norm."
The color doesn't only pay respect to feminists of the past. Remember the color of the lapel Hillary Clinton wore during her concession speech? It was a bright purple that looks awfully similar to the new Pantone hue. In fact, Bill Clinton also donned a tie in the same shade.
Honestly, I can't think of a color that better represents exactly what we all hope for and need in 2018 — innovation and equality for all races, nationalities, gender and ages.
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