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2013 beauty trends

Be noticed

Get ready for a bold new year — the trends are here, and we're seeing bright, bold color all over the facial canvas. Get ready to have some fun — choose your target area, and go with it!

Ombre: It's not just for hair

"The 'Ombre Lip' trend will become more popular with the everyday woman," says Anna Phillips, founder and president of The Lash Lounge. This trend is the process of blending different shades of the same color or more than one color. The blending can be done either by starting on one end of the lips and blending/fading it down to the opposite end of the lips or by fading the color from the outside of the lip line to the inside of the lip (or vice versa). The colors that will be the most popular for this technique include the shades of deep red, burgundy, blush and plum.

Phillips also sees the color-blocking technique as big this year. This will be done by applying an allover bold color such as Coral, Fuschia, Cherry Red or Berry on your lips to pop against perhaps a cobalt blue shirt, for example.

Find your mood match

Think about the mood that you're trying to communicate. Is it a classic red lip statement or something more punchy like coral or orange, says celebrity makeup artist Napolean Perdis. If it's a red lip, either go for the classic blue base or match to your complexion. The general rule is that a blue base will suit most complexions, especially brunettes, while pink bases work well with blondes and red heads. Orange bases love blondes, too. That aside, it's about choosing an intensity of color to suit your mood. But remember this; confidence wears a bright lip best!

Play with texture

If you're going to go with a more matte finish, it's crucial to take care of your lips — regular exfoliation and conditioning is key, says Perdis, whose Double Agent Rouge Palette allows you to achieve different textures, creamy and matte, and when used together ensures a hydrated yet enduring finish. However, since not everyone feels comfortable in a bold, matte lip, brightly colored glosses are an easy way to toe-dip into the bright-lip trend without fully taking the plunge. Another option is to create a stain by pressing color with your fingers onto the lips and building the voltage in doses.

Trends in color

Emerald green

Pantone's 2013 color of the year makes a striking eyeliner and beautifully enhances hazel and brown eyes. This jewel tone can also be used to add a gorgeous pop of color to a smoky eye. (Make sure to use eye drops, as greens tend to emphasize any redness in the eyes.)

Blackened berry

Dark berry/wine lip colors can actually be worn year-round (as a subtle stain in the spring/summer, and to enhance a full-on vampy pout in the fall and winter). It's less in-your-face and an easier match for most complexions than a true red, but still looks dark, delicious and mysterious! (Make sure lips are exfoliated before applying a dark color.)

Rose gold

Blue and green eyed gals, meet your perfect match! Shimmering Rose Gold eyeshadows provide a subtle but stunning contrast to eye color (making your irises appear that much more vibrant), and it's the perfect color balance: The rosiness keeps the gold from appearing too yellow, while the gold keeps the color from leaning too pink. This shade also makes a beautiful bronzer/blush for fair skin, allowing the wearer to achieve a very trendy monochromatic makeup look!

Make it last

Whatever the shade you covet, it's important that it lasts the whole day. Like you do for your skin with a prefoundation primer, create a base for your lips to last, suggests Perdis who advises you choose a nude lip pencil or a color to match the shade of lipstick and line then fill lips with the pencil. Apply two coats of your lipstick with a brush for precision then re-line lips for a layering effect — this will really seal in color. We love mattifying lipsticks with powders for long-lasting results. If you're going to an event where you know you'll be eating and drinking, maybe consider a more matte finish. And if you're out and about, ensure you have the shade on hand to refresh the color!

More bold beauty

'Tis the season to look your best!
Winter solstice: Does your sign influence your makeup choices?
What if the Mayans are right? How to dress for the end of civilization.

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