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How to make a Flo the Progressive Insurance lady costume

Flo saves you money, so be Flo for less!

Ever wonder what it would be like to be Flo from the Progressive commercials? Although purchasing a premade costume from a Halloween store may seem like the easiest option, creating Flo yourself is actually easier and more cost efficient. Learn how to create a Flo Halloween costume for less than $30, and wow your friends!
Flo the Progressive lady Halloween costume

Supplies needed: 

These are items you may already own, and if you don't, you can find them at just about any Walmart, Target or Michael's nationwide.

• Navy headband
• Red lipstick
• Black eyeliner
• White polo shirt
• White apron
• Name tag
• White pants
• Cardboard of any kind
• Glue stick
• Hot glue gun
• Safety pins
• Iron-on transfer sheets
• "Progressive" logo
• I <3 insurance button
• Blue sneakers
• Fake eyelashes (optional)
1

Transfer

Create the iron on logo for your Flo the Progressive lady costume

Using the iron-on transfer paper, create your Progressive logo by visiting their website. Since Flo seems to be a somewhat popular trend these days, Progressive has graciously provided you with a premade logo! After downloading the document, flip its orientation so that it appears backward on your screen. This is essential for your iron-on paper so that the logo will appear the right way on your apron. Print out the backward logo onto your transfer paper, draw a square around it (drawing the lines about halfway between the edge of the word and the edge of the paper), and cut it out along the lines of the square. Align the paper at the correct height on your white apron, and begin to iron. Make sure your iron is on the highest cotton setting, and hold it on the paper for about two minutes, or until the edges begin to turn yellow.

2

Name tag

Create Flo's name tag

Just like the Progressive logo, Flo's snazzy name tag is provided on the website as well. It even gives you the option of typing in whatever name you want, so you can use your own name if you so desire. After you have assigned a name to the name tag, select "Print Preview" on your computer. Once in this screen, be sure to take the size down from 100 percent to 85 percent so the name tag doesn't print out too big. Continue to print the name tag out on regular printer paper. Once you have your name tag in hand, cut it out, but be sure to leave some space around it (cut along a line about halfway between the edge of the words and the edge of the page). Trace the outline of your name tag onto your cardboard, and cut it out. Fold the extra edges over the edge of your cardboard, and make sure the name tag fits. Then glue the paper to the cardboard.

3

"I <3 insurance" button

Create the I heart insurance button for your Flo the Progressive lady costume

The template for the button is also provided on the Progressive website, so just follow the same steps you used for the name tag for the insurance button. You may need to open the button in a different Internet browser if it does not download. It may be harder to fold the button's edges over the cardboard because it is circle-shaped, but thankfully, the template provides four lines that you can cut along to make the shape less awkward. Once you have glued both your name tag and button to the cardboard, it’s time to pin them!

4

Pinning

Take a safety pin, and measure out where it will fit on the back of the name tag. Then do the same for the button. Then take your glue gun, and place a large strip of glue horizontally down the name tag, in the location where you want to affix the pin. Quickly place your safety pin, unopened side down, on the glue, and hold it in place for a few seconds. Repeat this process for the button as well. Let both of the safety pins dry for a few minutes, then open them to make sure they are working properly. If they aren't, no worries — just take them off and repeat the steps again, being more careful when choosing where to place them.

5

Placement

Once the nametag and the button are done, place them both in the correct positions on your white apron: the name tag on the left and the button on the right. Align them with one another and the Progressive logo, for perfection. Now add your white polo, white pants and navy shoes to complete the outfit.

6

Hair and makeup

What would Flo be without her signature retro hair and makeup?! To get both these looks, apply bright red lipstick and a thick layer of black eyeliner to just your top lids. If you do not have naturally brown hair, no need to worry, because there's a wig for that! If you are lucky enough to have Flo's dark locks, tease the crown of your hair and flip the ends out. Slip on your navy headband to complete the look!

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