Sweetest Day:
Hallmark Holiday?

Oct. 15 is Sweetest Day. What is this syrupy-sweet holiday and who celebrates it?

Sweetest Day is Oct. 15

You might have heard that Saturday Oct. 16 is Sweetest Day. Are you wondering what the heck kind of holiday Sweetest Day is supposed to be? We are too – so never fear, we have the lowdown on the holiday.

Sweet History

Sweetest Day is largely thanks to a candy company employee. Imagine that – a holiday designed to sell sweets! But we like candy and all that sweet stuff, so we'll forgive them.

The holiday was first celebrated in Cleveland, Ohio, about 88 years ago when candy maker C.C. Hartzell organized the distribution of 20,000 boxes of candy to young orphans, the elderly and poor people in the city.

In 1937, The National Confectioners Society petitioned to have the holiday added to the list of other recognized holidays like Valentine's Day. They bribed local charities and other organizations with another 10,000 boxes of candy.

It worked, to an extent. Sure, we sort of recognize the holiday, but Sweetest Day is nowhere near as celebrated as Valentine's Day.

All About Men?

Sweetest Day is now a primarily a holiday for the men. The idea is for women to give their boyfriends and husbands small gifts to commemorate their love. Commonly "suggested" gifts for Sweetest Day include candy (yes), electronics (huh?) and sex (imagine that!)

It's widely criticized as just another "Hallmark" holiday, but Sweetest Day is now considered one of the most important holidays for retailers in the upper Midwest, where it originated.

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Comments on "Sweetest Day: A holiday for men?"

Adam January 12, 2014 | 2:59 PM

Since when is Sweetest Day about the "men"? Last I checked it was the exact same thing as Valentine's Day and it was the WOMEN who were getting/expecting the gifts

Belinda mendez October 19, 2013 | 10:04 AM

Who said it was a holiday for men? when did that start? I think people have just made this up over the years. I like the original meaning of sweetest day. and by the way Valentines day is not a gender specific celebreation

chyynaa October 15, 2013 | 5:00 PM

I think sweetest day is the best day of the year for man because they fell loved and cared about

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