In an effort to spread the word about women's heart health, tFS will be a media partner of the campaign. It will also launch several initiatives of its own to coincide with The Heart Truth's existing efforts during February -- namely, National Wear Red Day and the Red Dress Collection 2012 Fashion Show. "We are so excited about this partnership between The Heart Truth and theFashionSpot. It's the perfect forum to connect fashion, creativity and celebrity, to help raise awareness about heart disease in women," said Dana Glazer, managing director of tFS, in a statement about the partnership.
If you look good in red, you might as well flaunt it -- for a good cause. The "Show Us Your Red" custom online destination on tFS celebrated National Wear Red Day on Friday, Feb. 3, a day when Americans nationwide chose to wear red to show their support for women's heart health. Starting Feb. 2, visitors could upload photos of themselves to the destination picturing them "showing their red" in support of the campaign. If you've got it, flaunt it, we say!
Red is more than just the color on your last Valentine's card, and tFS encouraged some of our favorite celebrities and fashionistas to support the cause by showing what red means to them on canvas. The "What Does Red Mean To You?" initiative saw such celebrities as Cyndi Lauper, fashion designer Rebecca Minkoff, Bravo's Andy Cohen, Nigel Barker, and other celebs get creative with hearts by drawing a sketch using only red to illustrate what red means to them. Each unique sketch was featured on tFS the week of Feb. 3, leading up to The Heart Truth's Red Dress Collection 2012 Fashion Show. The sketches were also packaged into a commemorative photo book included in the gift bags at The Heart Truth's Red Dress Collection Fashion Show.
If that weren't enough, tFS also provided full coverage of The Heart Truth's Red Dress Collection 2012 Fashion Show that took place in New York on Feb. 8. From red-carpet arrivals, backstage coverage, interviews with participating celebrities and designers to up-to-the-minute runway steps, tFS was front and center for all the action at the 10th annual celebration, bringing attention to an extremely important cause. "TheFashionSpot has a very passionate community, and we are hoping to inspire them to spread the word by having them 'show us their red' while also being able to enjoy all the insider coverage we have of The Heart Truth's Red Dress Collection 2012 Fashion Show," Glazer said.
The Heart Truth Red Dress fashion show marked the first major New York Fashion Week event and proved a great way to get people excited. This season's show marked the 10th anniversary of the runway event and featured a who's who of fashion showing support to women's heart health. This year, the event took place at Hammerstein Ballroom in front of several familiar faces, including Miss J, Jay Alexander and Michael Phelps. As for who strutted their stuff in red, Jeannette Torres-Alvarez walked the runway in a Carlos Miele gown, La La Anthony looked stunning in Rachel Roy look, Minka Kelly turned heads in a glimmering floor-sweeping Diane von Furstenberg wrap dress and Rebecca Romijn opened the show in a flower-accented Marchesa frock. Red never looked so good.
The Heart Truth is a national awareness campaign for women about heart disease and is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS).
The main event of The Heart Truth is the Red Dress, which the NHLBI introduced in 2002 as the national symbol for women and heart disease awareness. The Red Dress is meant to remind women of the need to protect their heart health and inspire them to make heart health a priority.
To learn more, visit www.hearttruth.gov.
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