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Pink ribbon items: 10 ways to support breast cancer awareness

Tracy E. Hopkins is an accomplished writer, blogger and editor living in New York City. She has expertise covering travel, fashion, health and entertainment.

Support Breast Cancer Awareness Month

Though the number of deaths has declined since 1990, close to 40,000 women were expected to die from breast cancer in 2010 and about 1 in 8 women in the US will develop invasive breast cancer in their lifetime, according to It’s important not only during Breast Cancer Awareness Month but throughout the year to help raise awareness and funds to fight the disease. Here are 10 must-have pink ribbon products and items you can purchase to show your support.

6Support Breast Cancer Awareness MonthBottled water

Quench your thirst and stay hydrated for a great cause. Athena bottled water – named after the Greek goddess of purity, wisdom and strength – was created by breast cancer survivor Trish May and has generated $375,000 for breast cancer awareness, education and research in just one year.

Athena was recently acquired by DS Waters, the nation's top water bottle delivery company, and each pink-labeled bottle sold benefits Susan G. Komen for the Cure. DS Waters has pledged a minimum contribution of $400,000 through 2013. Cases of 16-ounce bottled Athena are available at retail outlets in select markets. To have Athena Bottled Water delivered to your home or office, click here.


7Support Breast Cancer Awareness MonthApparel

Leading online wedding accessories retailer Advantage Bridal joined the fight against breast cancer after owner Sandy Keller received a breast cancer diagnosis in 2007. Since then, the e-tailer has produced logo apparel and rhinestone-studded pink ribbon tanks, tees, totes and baseball caps to help raise funds for Facing Our Risk of Cancer Empowered (FORCE), 2B Restored and Breastoration. The two latter organizations were established to educate women about their reconstruction options and to provide financial assistance to women who want reconstructive surgery. The pretty in pink items can be ordered at


8Support Breast Cancer Awareness MonthSwimwear

For breast cancer survivors, losing their breasts is one of the most difficult factors to deal with. Designer Patricia Brett recognized this body-image dilemma and designed a new, luxury collection of swimwear called Veronica Brett, fashioned especially for breast cancer survivors and women who have had risk-reducing mastectomies. The swimwear line is named after Patricia's aunt, who succumbed to breast cancer at age 44. Unlike other mastectomy swimwear lines, Veronica Brett is decidedly sexy and a bit more revealing. Each style is pocketed on both sides and is also ideal for women with naturally asymmetrical breasts. Suits start at $168 and are available here.

9Support Breast Cancer Awareness MonthCalendar

Beyond Boobs is a nonprofit health organization for young women diagnosed with pre-menopause breast cancer. The organization's annual "A Calendar to Live By" ($15), includes helpful and vital information including: The Things We Wish We Had Known; Risk Factors; Genetic Testing; Early Detection Screening; and A Guide to Breast Self-Examination. The calendar also features fun fashion photos and profiles of young survivors, who share their personal testimonies and healthy mind, body and spirit tips. The calendar for 2012 is available after Sept. 17, 2011 here.


10Support Breast Cancer Awareness MonthLemonade

Get pumped like Oprah, Kelly Ripa and Heidi Klum with Pink EBoost, an all-natural pink lemonade formula infused with green tea, vitamins (C, D, B12, and B6) and super nutrients that's a favorite pick-me-up with athletes and celebs. For three years EBoost has supported breast cancer research and awareness year-round and donated 10 percent of all proceeds from every purchase to the National Breast Cancer Foundation. Look for Pink EBoost at a Vitamin Shoppe near you or order online here.

More on breast cancer

Breast cancer: Coping with body changes after surgery
The breast cancer survivor's diet
Pink health and beauty products: Breast Cancer Awareness Month

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