Television's 13th annual Stop Breast Cancer for Life campaign gives new meaning to the word ("bra" -- slang for "friend") when celebrities and notables from the worlds of film,
television, music and sports -- ranging from Fran Drescher, Daisy Fuentes, Whoopi Goldberg, Patti LaBelle, Ricki Lake, Reba McEntire, Mya, Holly Robinson Peete to a William Morris Agency executive
and an ABC News Executive Producer to NFL stars Ronde Barber and Jake Delhomme -- all shared their very personal connections to breast cancer and lent their talents to the network's largest
ever, multi-platform public awareness and advocacy campaign running throughout National Breast Cancer Awareness Month in October.
The campaign also includes its first-ever theme song -- "My Bra" -- written specifically for Lifetime's effort by multi-platinum songwriting sensation Kara DioGuardi (Christina Aguilera, Gwen Stefani, Celine Dion, Carrie Underwood, Faith Hill) and Grammy-winning producer/songwriter James Poyser (Common, The Roots/Erykah Badu, Lauryn Hill), and recorded by Grammy Award-winning singer Mya, whose mother is a breast cancer survivor.
The song is featured in various on-air and online elements of the campaign, including its programming centerpiece, the specially-themed Lifetime Original Movie "Matters of Life & Dating," which premiered in October 2007.
The movie stars Ricki Lake as a single woman living with breast cancer who relies on help from her friends, including co-star Holly Robinson Peete, who returns to the dating scene following her mastectomy.
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