Lululemon is recalling an elastic cord that had been used in their hoodies and some of their T-shirts from 2008 to 2014 because they were hitting too many customers in the face. While that may sound silly, the cord has actually been responsible for enough face and eye injuries that the U.S. Consumer Product Safety Commission had to get involved.
The issue is the cords have this plastic, or sometimes metal, aglet at the end that becomes a dangerous projectile when the elastic cord gets stuck on something and snaps back. The USCPSC is recommending that the cords be replaced with a less stretchy material that won't pack such a punch when it bounces back. If you already have one of these offending hoodies or T-shirts, they recommend you take the cord out and contact Lululemon for an appropriate replacement.
While there have only been seven reported cases of actual facial injury, the company is determined to nip this problem in the bud. According to Fashionista, they made this statement about the recall: "Our main priority is ensuring our product works for our guests, and we believe this is the necessary proactive action. We are committed to making our product right for our guests and regret any inconvenience this may have caused them." Thanks, Lululemon. We appreciate your dedication to making clothes that don't fight back.
However, this is not the only recall Lululemon has had to make in the past five years. In March 2013, the brand recalled 67 million dollars' worth of yoga pants that were deemed too see-through. The offending fabric that was showing off a little too much was called Luon, and unfortunately made up 17 percent of the company's bottoms. As you can imagine, that recall was a huge blow to their stock and bottom line, pun totally intended.
While the recall may have made CEO at that time, Chip Wilson, feel a bit threatened, his comment that "Some women's bodies just don't work for [the brand]," went too far. Naturally, he received a good deal of media backlash for the body-shaming comment and is now no longer the brand's CEO.
While the brand's sales suffered in 2013 and 2014 because of the sheer-pant debacle, 2015 was looking promising, that is until this recent setback. It's unclear how much this elastic cord recall will affect Lululemon's profit margins this year. However, their quick response to this issue shows they've learned from their mistakes.
If you have a Lululemon hoodie or tee with the infamous elastic cord, you can report it and get a new one here.
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