WaterAidUK, a nonprofit organization that "helps communities access safe water and sanitation," decided to make some awesome videos in honor of Menstrual Hygiene Day (which was May 28, in case you want to mark your calendars). While they're hilarious little clips, their purpose is to draw attention to a much more serious issue — the fact that 1.25 billion women don't have access to bathrooms during their time of the month. This is a disturbing statistic, to say the least, but rather than hit you over the head with it as many PSAs tend to do, WaterAidUK decided to use a humorous approach and sneak the message in at the end.
More: Yoga for your period
I don't know about you, but I'm always more receptive when I'm laughing than crying — case in point, I can't even watch those heartbreaking ASPCA commercials anymore.
I absolutely love how this spot transforms a period from a vulnerable, uncomfortable thing you have to deal with to an integral part of what makes a man manly. Real tampon commercials should consider how to use this marketing strategy for women. You could so easily replace the "manpon" with something like deodorant, and it would have the same effect. The best part is when the main guy helps a brother out, and the moment they share is pure dude appreciation.
This one, set in an office, is pretty spectacular too, because the guy's period directly relates to him doing one of the manliest things — starting a fight.
Finally they put the man period where people might fear it would have the most negative effect — in the professional sports arena. However, even here, periods are a sign of strength, to the point where the coach syncs up his players' cycles for optimum performance. Tampon companies, you might want to take notes on how to frame periods in a more positive light.
While I love all the videos' messages, I was a little put off by the YouTube description for the whole project, #IfMenHadPeriods. It says, "If men had periods they would be considered a sign of virility, men would brag about them on Facebook, #imonmyperiod would probably trend regularly on twitter, and tampon adverts would be fronted by celebrities." I know all that sounds positive, but I can't help but see that they're essentially saying, "Women don't handle their periods well. If guys had them, we'd do it right."
But rather than take it too seriously (as I do sometimes when I'm on my period), I'm going to laugh it off as the joke I know it's trying to be and remember it's for a great cause. Check out the company's whole #MakeItHappen campaign, and if it moves you, you can sign its petition to help bring taps and toilets to communities that need them.
And you'll see personalized content just for you whenever you click the My Feed .
SheKnows is making some changes!