It was all part of a Breast Cancer Awareness campaign put into action by the Nestle corporation. Their way of thinking is unconventional but definitely eye-catching. The video of the bra-cam in action ends with this interesting question: Your breasts get checked out by others every single day; when was the last time you checked them out yourself?
It definitely reframes the way we think about breast exams. It's not a stern and preachy campaign, it's playful, fun and acknowledges that our breasts are an essential part of who we are, and that they come under scrutiny daily. I can often forget that I am even attached to my boobs. This campaign is a nice reminder to stay more in touch with our bodies this month and always.
More on breast cancer awareness
And you'll see personalized content just for you whenever you click the My Feed .
SheKnows is making some changes!