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Hidden bra camera reveals how often people stare at your boobs (VIDEO)

Rebecca is a guest writer for SheKnows.Find more of her work here.

So... this is what happens when you wear a camera on your boobs for a day

So why did this chick plant a camera in her bra to see how many times a day her breasts were being checked out? It's not for the reason you might think.

It was all part of a Breast Cancer Awareness campaign put into action by the Nestle corporation. Their way of thinking is unconventional but definitely eye-catching. The video of the bra-cam in action ends with this interesting question: Your breasts get checked out by others every single day; when was the last time you checked them out yourself?

It definitely reframes the way we think about breast exams. It's not a stern and preachy campaign, it's playful, fun and acknowledges that our breasts are an essential part of who we are, and that they come under scrutiny daily. I can often forget that I am even attached to my boobs. This campaign is a nice reminder to stay more in touch with our bodies this month and always.

More on breast cancer awareness

Electronic skin being developed to better detect breast cancer
12 Things to never say to women with breast cancer
Only Paula Abdul can turn a breast exam into a catchy song

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