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Does this anti-obesity ad go too far or not far enough? (VIDEO)

AJ Willingham


Social Media Editor

AJ Willingham is a social media editor/trending writer who loves animals, sports, the outdoors, good books, good music, and braiding hair. She lives in Atlanta, GA.

Alarming anti-obesity PSA puts partial blame on parents

When someone's life is threatened by obesity, who is really at fault?

That's the subject of a viral PSA created by Strong4Life, a parenting and health organization dedicated to fostering healthy habits in kids.

Be warned, the ad is upsetting: It features an obese man witnessing his life flashing before his eyes as his heart gives out.

A real sticking point of the ad is that it points the finger at parents: After all, what worn-out mom or dad hasn't treated their child to sweets or fast food every once in a while? At what point does a parent's decision become a child's decision?

Strong4Life's public service materials have been the source of debate before: They were the folks behind the billboards and ads featuring obese children with language like "Being fat takes the fun out of being a kid."

So the question is this: Do ads with "scare tactics" like this actually jolt people into making healthy changes? Is this an appropriate way to approach the problem of obesity?

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