In memory of his mother, Christine "Chris" Sapienza, who lost her battle with colon cancer five years ago, Michael Sapienza launched the Chris4Life Colon Cancer Foundation. Now in its fourth year, it’s become the second largest colon cancer organization in the country. They’ve become known for the clever and fun ways they get people talking about colon cancer, which is the second leading cause of cancer deaths for both men and women combined.
Last year, their Love Your Butt campaign focused on how many names we have for our bottom (seriously, I can’t believe it either). This year, they’re promoting the fact that we’re all bootylicious in our own way — and have launched a super-cheeky campaign.
It seems like perfect timing, thanks to celebs like Kim Kardashian and Rihanna, that belfies have become all the rage (in fact, I think I’ve seen their asses more than my own). Now we can all get in on the action while supporting an amazing cause, bringing to the forefront a type of cancer that’s been associated with a stigma and embarrassment for way too long. When caught early, colon cancer is 90 percent treatable through early screening.
Chris4Life is also part of an initiative called 80 percent by 2018 — where organizations are dedicated to eliminating colon cancer as a major public health problem, with a shared goal of reaching 80 percent of adults screened by 2018.
Snap pics of your honkey tonk badonkadonks and post them to your fave social media platforms using the #LoveYourButt hashtag (keep it PG please). If you’re going to take a picture of your humps, here are some pointers to help you put your best cheek forward:
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