Are you spending your money wisely on groceries? Do you get confused or swayed by product packaging and labels? Do your homework before your next trip to the grocery store and don’t fall prey to marketing gimmicks.
Billions of dollars are spent on food and beverage marketing each year. While many food and beverage manufacturers have our best interests at heart, at the end of the day it is all about the bottom line and we are responsible for what we put into our body.
It’s all about the packaging and image, how well the product stands out and displays on the shelf. Consumers are often swayed by vibrant colors, unique packaging and yes, even a higher price point, believing that that particular product is better than the rest. Consumers need to arm themselves with nutritional knowledge before buying a product based upon what the label is "selling”!
A nutrition label might read:
What do all these labels mean? In fact, most of these descriptions are all just marketing ploys to encourage shoppers to purchase their product over the competitor’s product. Some claims may be true, some may be based on loose qualifications.
A crash course on label language
Up next: Common food label confusions >>
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