Meatless Is The New Black
This is the second half of the interview with Gardein, in this part they discuss their distribution strategies, their new vegan turkey cutlet product, as well as their favorite recipes for a vegan thanksgiving as well as any other occasion.
Gardein seems to be everywhere, it's in a lot of conventional grocery stores that normally don't have a wide selection of vegan/vegetarian foods, what has been the distribution strategy of Gardein?
We’re focused on growth and educating people about the benefits of a plant-based diet.
Today, gardein™ is sold in the produce cooler and freezer section of more than 10,000 natural food and grocery stores across the US and Canada. We also have a Food Service division that serves the needs of this very important market. gardein™ is on the menu at universities and colleges across North America as well as at hundreds of restaurants and corporate campuses for some of the largest organizations in America. In fact, we’re currently testing gardein™ in a few Chipotle locations in New York City, Washington D.C. and Denver as a “Garden Blend” vegan burrito. The feedback to date has been great and more test locations are being added.
Additionally, Yard House, the award-winning restaurant known for its American fusion cuisine, has partnered with us to offer a selection of meatless menu items that mimic some of the restaurant’s most popular dishes using vegetable protein from gardein™. Yard House has since rolled out 25 new gardein™ -made menu items at all of its locations in the US.