Sean Connery in James Bond

No longer shaken or stirred

Can you imagine 007 parking his expensive car, walking up to a classy bar in his expensive suit and ordering a… beer? You’ll have to soon.

Fans of James Bond have come to expect certain qualities in their suave leading man, from the clothes he wears to the cocktails he drinks.

Bond has always been a martini drinker: shaken, not stirred. But the latest Bond film, Skyfall, will have the iconic spy drinking beer, specifically Heineken, thanks to a rumored $45 million marketing deal between the beer company and the movie franchise. Daniel Craig is also said to be starring in a commercial to plug the brand.

Read more about the new James Bond movie: Skyfall >>

Unhappy fans

As you can imagine, this is not sitting well with Bond enthusiasts. While past movies have made other small changes to the books, and even had him ordering a mojito in Die Another Day, none have caused such an uproar as James Bond foregoing his martini for a – gasp – beer. It remains to be seen if excessive product placement will prove to be a downfall for both brands.

Daniel Craig dishes on drinking martinis >>

Calm down with a cocktail

With all this outrage, a stiff drink may be just what the doctor ordered to calm those nerves. Channel your inner James Bond and mix up a martini. Whether it’s shaken or stirred, gin or vodka, at least it’s not beer.

Gin martini recipe


  • 2 ounces dry gin
  • 1 ounce dry vermouth
  • Ice
  • Twist of lemon to garnish

Find the directions here >>

Vodka French martini recipe


  • 2 ounces vodka
  • 1-3/4 ounces pineapple juice
  • 1/4 ounce crème de cassis

Find the directions here >>

More martini recipes

Pink cupcake martini recipe
S’mores martini recipes
Lemon drop martini recipe

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Comments on "James Bond a beer drinker?"

BCbrews April 11, 2012 | 12:19 PM

James Bond drinking a beer isn't so much the issue for me, it's that they're making him drink Heineken! That's like Bond drinking a Crantini made with Tesco gin! At least he should be drinking Brewdog. But of course, they sully Bond's image for money! Next, he'll be drinking Bud Light Lime!!!

Jenn April 10, 2012 | 1:32 PM

This is just sad. Everything can be bought and sold.

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