Ben & Jerry’s has repackaged their apple pie ice cream flavor as Apple-y Ever After, available in select Britain stores. The carton got a makeover as well, now depicting two men standing atop a wedding cake wearing tuxedos. This change shows the company’s support of Britain’s proposed legislation to legalize gay marriage, which Parliament starts debating this week.
Along with the new ice cream name, Ben & Jerry’s has also teamed up with Stonewall, a gay rights organization, to develop a Facebook app that allows users of the same sex to marry each other in support of the legislation. Once married, the happy couple’s photo is posted on the Ben & Jerry’s U.K. Facebook page.
This is not the first time Ben & Jerry's let the world know that they want everyone to live "apple-y ever after." In 2009, the Vermont-based company also showed their support of gay rights when Vermont legalized same-sex marriage. Chubby Hubby became Hubby Hubby for a month to celebrate the new legislation.
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