March 8, 2012 marks the first Lindt Gold Bunny Day. To celebrate, each Lindt store across the country will be giving away a 3.5 ounce milk chocolate bunny to the first 500 customers (more than 30,000 bunnies total), along with a 20 percent off coupon.
As part of the celebration, Lindt has partnered with Autism Speaks for the fourth year, donating more than $125,000 from sales of the gold chocolate bunny. In addition, March 8 also kicks off the Lindt Gold Bunny Celebrity Auction, auctioning off porcelain versions of the bunny that have been adorned with celebrity signatures. The auction runs through March 18 with 100 percent of the proceeds going to Autism Speaks. In total, Lindt has raised more than $325,000 since 2009 for this important cause.
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