Wendy's rolled out their new Dave's Hot 'N Juicy burger yesterday, updating their old school burger. It wasn't just any new burger, however. It was a well planned, well thought out update to Wendy's classic burger.
According to Marketing Mag, the fast food chain went so far as to consult a pickle chemist. Wendy's executives "went on a cross-country burger-eating tour." No stone was left unturned during the two-and-a-half year process.
"Our food was already good," Denny Lynch, a Wendy's spokesperson, said. "We wanted it to be better. Isn't that what long-term brands do? They reinvent themselves."
Last year, it was new french fries and this year, it's the burger. And while the Dave's Hot 'N Juicy certainly looks like a reinvention, many are asking whether it's enough of one to boost the fast food chain's sales.
In a Yahoo article, healthy food advocate Debbie Henthorn lists five reasons the new Wendy's burger might not be the golden ticket. In particular, she points out Dave's Hot 'N Juicy's price. "Fancy names and marketing aside, the new Dave's Hot 'N Juicy burger is still a 4-ounce burger with cheese and a few other toppings," she writes.
And as Time notes, the double burger is a "calorie bomb" -- packing a whopping 810 calories (430 of them from fat) and 48 grams of fat.
However, after all of those taste tests, Wendy's thinks they created the perfect burger, named after their founder. We have no idea, but the pictures certainly make it look like a yummy burger!
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