Cora debuted her Cat Cora Kitchen products—a nod to her Greek heritage—this week at San Francisco's Fancy Food Show, a trade show for specialty foods. Shoppers will start to see Cora's line in about six weeks at Whole Foods and specialty food shops.
Olive oils and fancy vinegars aren't exactly scarce on store shelves, so do shoppers really need more options?
Cora thinks so. She says her products stand out from competitors because they're authentic, made in partnership with the Greek food company Gaea Products.
"Greek products you see on store shelves are made in America," Cora said. Meanwhile, the products she's selling with Gaea "are coming right from Greece. This is one of the reasons I wanted to partner with this company," Cora said.
Given Cora's overt Greek heritage (she famously takes a shot of the Greek liquor ouzo at the end of "Iron Chef" episodes), the new line is a natural fit. But she hasn't simply lent her name to the label, Cora said at the show. "I was super involved," Cora said. "Everything I do, I'm hands on."
A standout, she says, is the Oxymelo Barrel-Aged Vinegar and Thyme Honey, a Greek version of balsamic vinegar and Kalamata olives in snack-size pouches. "I haven't seen anything like this," she said.
Other products in the Cat Cora Kitchen line-up include two olive oils in organic and Kalamata varieties. They have a sustainable twist—Gaea says its olive oils were the first worldwide to be certified carbon neutral. Cora also has four tomato-based sauces and five tapenades, including smoked eggplant and sweet pepper and goat cheese.
Fans who want a full Cora experience in their home kitchens are in luck. She has a new line of cookware, too, sold on QVC.
Other Food Network stars were at the Fancy Food Show to promote their new product lines. Guy Fieri, host of "Diners, Drive-ins and Dives," announced his new barbecue sauces and salsas, and Duff Goldman of "Ace of Cakes" was on hand to show off his cake mixes and decorating tools. Meanwhile, Ina Garten added four baking mixes to her Barefoot Contessa label.
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