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Coffee tips from a master taster

David Holfve is the master taster at Gevalia in Gavle, Sweden. A 12-year veteran of the company, he travels around the world sourcing the best beans for Gevalia’s blends and single varietals. At the plant in Sweden he tastes 150-200 cups...

Brew the best java

Whether you're a coffee connoisseur or just a plain old Folgers kind of gal, brewing the perfect cup of coffee isn't always easy. SheKnows asked Gevalia Master Taster David Holfve for some coffee bean basics and tips on how to brew the best cuppa joe.

Woman drinking fresh coffee

Coffee Bean Basics

When roasted, coffee beans have over 800 flavor characteristics. Red wine is said to have a mere 400, so exploring the world of coffee can be a great adventure.

Finding coffee that you really love is truly a matter of personal taste. The best way to determine your preferences is to compare and contrast different coffees from different regions, noting aroma, body, acidity and flavor notes such as floral, citrus, spice and caramel and writing down what you like about each one.

Finding your faves

I recommend that my customers do a coffee tasting using a coffee from Kenya, one from Colombia and one from Indonesia. Kenyan coffee has high acidity and notes of black currants. Colombian coffee tends to have high acidity and is very well balanced. The coffee from Indonesia tends to have high body and low acidity; it's smooth and I find that people either love it or hate it.

There are exotic single varietal coffees that are incredibly diverse in flavor and are worth trying, such as Jamaican Blue Mountain, Hawaiian Kona and one of my favorites, Costa Rican Peaberry.

Coffee tips
When choosing fine coffee, start by looking for 100% Arabica beans, the world's best Arabica beans are aromatic and offer varied and complex flavor profiles. They contain about half the caffeine content of Robusta coffee.

 

5 tips for the best brew

  1. Make sure your brewer is clean. Ua descaler or vinegar and water solution every two months.
  2. Use the proper filter for your coffee maker
  3. Start every pot with fresh, cold, filtered water
  4. Careful measurement matters. I like one rounded tablespoon for every 6 ounces of water.
  5. Temperature is another critical factor. Coffee tastes best when it's not too hot, not too cold. After brewing coffee, don't let the pot sit on the burner, we recommend pouring it into a thermal carafe that's been pre-heated with hot water to keep it at the optimal temperature.

Sip Slowly and Savor

The most important thing about coffee is taking the time to enjoy it and trying not to drink on the go – at least not too often! I make coffee drinking an occasion, so I drink it out of a teacup. The round, smooth shape of the cup enhances my discovery. To me that's the magic of great coffee. Best of all, unlike fine wine, which you probably only enjoy occasionally, great coffee is something you can wake up to every day.

Coffee tips
You might be tempted to choose beans based on roast color: dark, medium or light. Fine coffee purveyors roast beans to bring out their optimal flavor characteristics. Just because beans are dark roast, doesn't mean that the coffee will be burnt or bitter, conversely, a light roast isn't 'weak.' Different flavor notes and intensities emerge from careful roasting.

 

Related video

Making coffee from start to finish

Check out this groovy video that shows how to make a fantastic cup of coffee from start to finish. The finished product is so gorgeous, this video should probably be classified as erotica for coffee heads!


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