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The scary truth about food colorings

Kerry McLeod is the founder of eBrandAid.com, a free bi-weekly e-newsletter that educates shoppers on how to find the healthiest and best-tasting foods at the local grocery store. McLeod has recently been featured on CBS 46 News, Martha ...

The color diet

Some foods these days, especially those marketed to kids, are so brightly colored that they look like they're from a horror flick. Red fruit roll-ups are like the color of fake blood, and bright blue Kool-Aid drinks remind us of lights on an invading UFO. When the colors of the food you eat don't look like those found in nature, should you worry?

Food Coloring
In 1976, the FDA announced that the red dye amaranth was a carcinogen. Suddenly, shoppers everywhere were running from all things red. And the manufacturers jumped on board, too. The makers of m&m's made a big to-do and even replaced the red candies with orange.

But every good horror film has a sequel, and so does the frightening tale of food coloring. Today, food manufacturers no longer use amaranth -- but they do use Red 40 as well as Yellow 5, Blue 1, Blue 2, Green 3, Orange B, Red 3 and Yellow 6.

And here's the scary part: Recent British studies have linked these artificial food colorings to behavioral disorders in children. That's right: The increasing number of children diagnosed with ADD, ADHD and other disorders may be, in part, a result of our children's artificially colored diet.

The UK and parts of Europe responded immediately to these studies and have begun phasing out these artificial food colorings. And once again, the food makers have jumped on the bandwagon -- but only when forced. Kraft and Mars have removed these dangerous dyes in foods sold to the UK, but apparently, American customers aren't screaming loudly enough. The very same products sold in the good old USA still contain these harmful food colorings. It's enough to give you nightmares!

food dye Reality Check

Despite the evidence that color-enhanced foods are dangerous for our kids, the FDA refuses to ban the colorings from our foods. Even worse: Food manufacturers are using these colorful chemicals five times more than they were 30 years ago.

The FDA insists that Americans want brightly colored foods, but what we really want is to protect our children. So if the government won't help us eliminate these harmful additives from our diets, we have to take matters into our own hands.

Shopper-In-Control Guidelines

Here's what you need to know to keep yourself and your family safe.

1.  Avoid these food dyes at all costs:

  • Red 3
  • Red 40
  • Yellow 5
  • Yellow 6.
  • Blue 1
  • Blue 2
  • Green 3
  • Orange B

2.  Some manufacturers are sneaky about listing ingredients under unusual names.  Learn these aliases for food colorings:

  • Allura Red AC (aka Red 40)
  • Erythrosine (aka Red 3)
  • Indigotine (aka Blue 2)
  • Tartrazine (aka Yellow 5)

3.  Sometimes, "lakes" are listed as ingredients. This is also harmful food coloring -- in its water-insoluble form.

4.  You can find foods that are naturally but colorfully enhanced. These additives offer a safer color boost:

  • Beet juice
  • Annatto (plant derived)
  • Turmeric (rich in antioxidants!)

5. You expect to find color enhancers in the usual junk food (candies, ice cream, cakes etc.).  But you'll find them in "healthier" foods such as:

  • Yogurt
  • Cheese
  • Juice
  • Vitamin water

the Bottom line: artificial colors are dangerous

Artificial food dyes are dangerous -- end of story. Read labels and avoid these harmful dyes at all costs. You'll have calmer kids and sweet dreams once again.

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