Heritage Family Specialty Foods Inc., a leading manufacturer of specialty food items, announces ImiTaters, an all-natural, gourmet, low- carbohydrate, low-calorie mashed potato alternative for grocery frozen vegetable sections. With the trend of consumers moving toward healthy lifestyles, coupled with an increase in their affinity for gourmet taste, ImiTaters' introduction into grocery and mass merchandising chains nationwide should result in enhanced frozen food sales.

"In today's grocery environment, managers are most concerned with product sell-through and rapid consumer adoption. With ImiTaters, we've developed a gourmet, all-natural product that grocery chains and mass merchants alike can feel good about stocking on their shelves," says Daniel Brackeen, president of Heritage Family Specialty Foods. "We've found that consumers are looking for a unique, delicious tasting, gourmet replacement in their diets, and ImiTaters fits this bill."

Made from cauliflower, ImiTaters has the same great taste and consistency as real mashed potatoes with 50 percent less calories and fewer carbohydrates than frozen mashed potato products available on the market. The new product is available in three flavors -- Savory Garlic, Smoky Chipotle and The Works!

Created by professional chefs with input and expertise from nationally renowned scientists and nutritionists, ImiTaters meets the needs of consumers who are living healthy and carb-wise.

ImiTaters' suggested retail price is $5.34. For more information on the product, visit the web at www.imitaters.com or call 1-800-MI-TATER.

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