Jack in the Box restaurants has launched "Build Your Meal" -- an interactive nutrition counter for evaluating nutritional information and customizing menu favorites.
"Build Your Meal" is a nutrition calculator that enables customers to compute nutritional information for their favorite Jack in the Box meal or a customized version of any burger or sandwich on the company's web site -- www.jackinthebox.com. Want to know how many calories you can save by deleting a slice of cheese from an Ultimate Cheeseburger? Or how many carb grams you can cut by nixing the bun? Jack's new Build Your Meal quickly and easily computes this information and much more. Build Your Meal also provides nutritional information on ingredient substitutions, such as choosing low-fat balsamic vinaigrette to top a Southwestern Chicken Salad instead of regular dressing, or replacing the mayo-onion sauce on a Jumbo Jack for a new low-fat herb mayo.
"An increasing number of consumers want to be more educated about what they eat," says Patti Foley, spokeswoman for Jack in the Box Inc. "Build Your Meal is a great tool to help our guests select a meal that fits their individual appetite and nutritional needs."
In addition to helping its web site visitors make educated menu choices, Jack in the Box restaurants also offer, upon request, brochures containing extensive nutritional information on all its menu items.