McDonald's Restaurants of Canada Limited has added breakfast and lunch/dinner Protein Platters to its existing menu. The Protein Platters, available in participating restaurants, have been introduced as part of McDonald's Healthy Lifestyles initiative -- a comprehensive consumer wellness campaign aimed at Canadians of all ages focusing on three key areas: additional menu choice, consumer education and the promotion of physical activity.

Promoting options
"Our customers love our traditional menu, but many are looking for higher-protein options. The Protein Platters are designed to further meet the needs of these customers," says Bill Johnson, chairman, president and CEO of McDonald's Restaurants of Canada Limited. "The introduction of these meal options is one example of the many components of McDonald's new Healthy Lifestyles initiatives, which will continue to evolve throughout the year and beyond."

The new Protein Platters offer Canadians the following meal options:

Breakfast Protein Platter: Two eggs, one slice of back bacon, one piece of strip bacon, one sausage patty and sliced tomato

Lunch/Dinner Beef Protein Platter: Quarter Pounder® beef patty, one piece of strip bacon, one slice of processed cheese, shredded lettuce, slivered onions, tomato slices and dill pickle slices

Lunch/Dinner Chicken Protein Platter: All-white seasoned chicken breast, one piece of strip bacon, one slice of processed cheese, shredded lettuce, slivered onions, tomato slices and dill pickle slices

An in-store display will provide customers with additional tips and suggestions on ways to adapt and modify their McDonald's meal choices to reduce levels of fat, calories or carbohydrates.

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