Peeps have long been a divisive candy — you either love them or you hate them — but now that it’s a beer, how people feel just got a lot more complicated.
Appropriately called, Peep This Collab, the beer is brewed with vanilla and butterfly pea flower as well as the actual Peeps we all love to be confused about, which gives this brew a unique purple color. It also, as per this year’s hot trend, is garnished with a touch of hot-pink glitter.
Unfortunately, it doesn't look like this will be sold anywhere other than in Texas. But if you feel so inclined, there will be a launch party for the new brew this Saturday at Taps and Caps' two locations in Lewisville and Fort Worth, Texas.
Collective Brewing Project cofounder Ryan Deyo tells the Dallas Morning News they hate that beer “has become this super serious thing” and this is part of their ongoing mission to “assert beer should be a fun thing.” We agree. A lot of craft or artisan brews take themselves very seriously. Beer should be fun!
As glitter beer is already a thing and we’re always game for an offbeat flavor of beer, Easter seems the perfect time to create a Peeps beer. Still, we must remind you that April Fool’s Day is just a few days away, and while we have no reason to believe this is not real, that is something we should all keep in mind.
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