Keurig cups, sliced bread, single-serve butter packets… we humans are pretty fond of über convenience, especially when it comes to not having to cut something to size ourselves. Now, we’ve taken it one step further with sliced ketchup.
The idea might make you squirm at first, but hear us out. If you’ve ever struggled to squeeze ketchup out of a bottle or wished adding the flavorful sauce didn’t have to mean your (conveniently sliced) bread would get soggy or been left with an eye sore of a ketchup stain on your clothes after an errant squirt, sliced ketchup is here as the answer to your condiment prayers.
The product — called Slice of Sauce — was invented by Bo’s Fine Foods. The slice, as with most potentially genius ideas, was created by accident. The founder was using vegetables to flavor a sauce, and when he removed them, rather than throw them away, he ground, baked and dried them — and voila, a ketchup slice.
Slice of Sauce isn’t the first to think of a ketchup slice (Plan Check Kitchen + Bar serves “ketchup leather” and has for four years, for example), but until now, you certainly couldn’t buy it in a grocery store. Slice of Sauce is raising money on Kickstarter to fund the product, and if you pledge now, you can have your ketchup slices delivered to you in June 2018 — just in time for barbecue season.
While the product is sliced, they’re quick to emphasize that the slices are not individually wrapped. They take sustainability seriously, and the ketchup is non-GMO, gluten-free and all-natural, and it doesn’t have preservatives or high-fructose corn syrup — something that’s common in ketchups. Another bonus? It doesn’t need to be refrigerated.
If you're a die-hard ketchup lover and convenience is your top priority, this is probably the product of your dreams. Personally, I'm willing to give this a shot but will most likely just stick to a plain ol' slice of tomato.
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